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Company Overview

Merchant Direct of California is a leader in the merchant processing industry and we have decades of industry knowledge and experience behind us. Our teams of dedicated professionals are committed to meeting the needs of today's business owners with the most innovative and cost effective card processing solutions available. We empower our merchants to grow a profitable business. Utilizing our superior products and services will be the key to long-term growth and continued success.

Products and Services

Merchant Direct is your one-stop shop for all of your advertising, marketing and merchant service needs. Below lists of our added services that will enhance your business, cut unneeded cost, protect against check fraud and drive in new paying customers.

Guiding Principle

Our company is founded on integrity, ethics, honesty and dedication to our customers. We strive to build and maintain long-term customer relationships and provide the highest quality service to our merchant clients.

We believe that a merchant services company should put the merchant first and enable merchants to focus on their core business, while processing payments in the most cost effective fashion. This is the philosophy of services that differentiates us from other merchant service providers.

How are we different?

Most competitors’ offer a low teaser rate in hopes to lure you in, but the truth is that the teaser rate is only one out of many rates that your business will pay when accepting credit cards. We know that your business is very different from your neighbors' business across from you or the one selling product on-line.  At Merchant Direct we customize a rate program specifically for your business and the exact card types that you currently accept from your customers. By doing this we can guarantee a lower overall rate program that will in turn save your business Hundreds or Thousands of dollars in lost profits every year.

Corporate Headquarters

Merchant Direct of California
25060 Avenue Stanford, Ste. 257
Valencia, CA 91355


What Merchants are saying about us.

As an owner of a small company with only one employee. I need to save every penny I can when it comes to credit card processing. When Merchant Direct called me I treated it like any other call and blew them off. With persistence they earned a chance at my business with claims they would save me 25% of what I was paying now. They helped me with the switch which I couldn't have done or wanted to do myself with very personal service till I was satisfied with everything. Now with the proof in my first statement it opened my eyes to how much I was needlessly spending.

Thanks Merchant Direct!

Capt. Rick LaPoint
Strikebass / Razzrods

Merchant Direct has excellent services and by far has the best client support I've ever experienced. I just wanted to take time to pay a compliment to the OUTSTANDING customer service that I always receive from MEGAN JIMENEZ (Operations Manager). I was so pleased to have someone like her who is helpful, knowledgeable, pleasant and professional. I really appreciate her client approach! I hope your company values her greatly for her work ethic and professional abilities.

Thank you so much Merchant Direct! Your company did a great job on our account. It's my hope that we build a strong relationship as we move along. Thanks to MEGAN for superior customer service, and professional way of conducting business. More power to your company!

Best Regards,

Thelma Nielson
Sales Manager
Pacific International Group SVCS - Sanicare

Merchant Direct has been a valuable partner of ours for about 1.5 years. When Alex contacted us, we thought we were paying amazingly low rates for our processing. Alex analyzed our bills (which were extremely complicated due to our former provider's intricate billing). He realized that we were in many ways being misled and gave us a deal we couldn't turn down. Merchant Direct has always provided us with excellent customer support and gives us billing in an open honest way, allowing us to see the true costs of our billings.

I am happy to say that we were able to keep a large amount of our processing through Merchant Direct and we have NO plans of ever moving.


Myron Chadowitz
Chief Operating Officer
Monarch Robe Company